ES Eventos

Designing a End-to-End Digital Ecosystem for Iconic Event Spaces

Product Design/ Customer Experience/ Event Planning/ Hospitality

Create a sophisticated and high-conversion UX for ES Eventos,
a new event planning venture from the established
English Summer Grupo.

Product

A dynamic online platform showcasing a diverse range of event spaces and services, empowering users to discover, explore, and book unforgettable experiences.

Challenge

Creating a compelling online presence from scratch for a new event venture, ensuring a cohesive brand identity and a friction-free user journey that drives conversions.

Solution

A high-conversion UX framework balancing heritage with seamless lead capture. Standardized venue specs eliminate selection friction, while editorial layouts build brand trust—guiding users directly into embedded CTAs to accelerate quote requests.

Role

Product designer

Visit live site

Projected Impact based on design benchmarks

100%

Technical spec accessibility

Surfacing all key venue specs directly within the main view to prevent extra navigation.

<2 min

Frictionless quote submission

Streamlining the request process to achieve a sub-two-minute average form completion.

92%

Fast capacity discovery

Enabling users to find venue setups and room capacities in under 60 seconds.

ES Eventos — página de inicio completa: hero segmentado, cifras, grid editorial y slider de espacios

Finca La Capella Poblet

Finca La Capella Poblet — interior

Principales

Mts 2 300 m2
Teatro 140
Cocina
Capilla

All-In-One Wedding Experience Showcase. Interactive tabbed module organizing venues, catering, and services for seamless, reload-free exploration.

ES Eventos — módulo de bodas con navegación por pestañas (Espacios, Gastronomía, Servicios)

Categorized Tab Navigation

Grouped services (Espacios, Gastronomía, Servicios) to reduce cognitive load and simplify discovery.

Interactive Venue Index

Linked list of available fincas paired with dynamic imagery for effortless cross-location comparison.

Contextual Imagery

High-impact visual carousel synced with selected services to convey ambiance and elevate brand positioning.

ES Eventos — pantalla móvil de recursos de bodas