Japri Books

Empower your mind with Japri Books

UX Design/ UX Research/ Design Thinking/ Information Architecture

Wireframes/ Usability Testing/ Prototyping/ Figma

Japri Books — portada de la app móvil sobre fondo azul

Japri Books is a social impact publisher crafting non-fiction and activity books—from word searches and coloring to crosswords—designed to elevate mental, emotional, and spiritual well-being.

Product

Japri Books is a social impact publisher bridging non-fiction literature with purpose-driven activity design. By crafting word searches, coloring books, and crosswords focused on mental, emotional, and spiritual well-being, the brand transforms daily activity into a friction-free wellness experience.

Challenge

Designing a high-impact mobile app in a 9-day sprint alongside a cross-functional team of 5—seamlessly integrating features that highlight the brand's social commitment and core values.

Solution

Grounded in user research, we optimized product benefit clarity, aligned user expectations, and embedded high-trust customer reviews—while strategically weaving the brand's social impact throughout the UX flow to reinforce community engagement.

User research & insights

We conducted user interviews and surveys across a 50-participant sample to uncover core needs, friction points, and behaviors. Key user quotes include:

Cita de usuaria: «Si esto además contribuye, no me importa gastarme el dinero» Cita de usuaria: «Me gustan las cosas menos comerciales, siento que se encuentran cosas más únicas» Cita de usuaria: «Usualmente regalo cosas que me gustan teniendo en cuenta los intereses del otro. Es como crear un puente entre nosotros» Cita de usuaria: «Para escoger un libro miro listas en internet» Cita de usuaria: «Uno de mis criterios para elegir un libro es si ya he escuchado hablar de él o que me lo hayan recomendado»

Key Metrics

We conducted user interviews and surveys across a 50-participant sample to uncover core needs, friction points, and behaviors. Key user quotes include:

Métrica de investigación de usuarios (gráfico 1)
Métrica de investigación de usuarios (gráfico 2)
Métrica de investigación de usuarios (gráfico 3)
Métrica de investigación de usuarios (2 de 6)

Research Methods

Fly on the Wall Observation

In-store observational research across multiple bookstores to analyze real-world user behavior, browsing patterns, and book selection heuristics.

Mystery Shopping

A end-to-end purchase simulation executed by our team to pinpoint critical friction points, uncover usability gaps, and streamline the overall buying journey.

Core Insights

Product-Centric Decision Making

Primary users prioritize product specifications, content relevance, and quality over brand storytelling during the purchasing flow.

Secondary Value of Social Impact

While appreciated, the brand's social mission acts as an added value driver rather than the primary conversion trigger.

Mujer joven leyendo en una biblioteca

User persona

User persona — perfil de usuaria objetivo de Japri Books

Problem statement

"Natalia needs a reliable way to preserve her mother's mental health, as she fears a decline in cognitive abilities could strain their relationship."

Solution

Key Benefits

Clearly present product benefits, highlighting how they effectively meet user needs.

Clear Expectations

Accurately define what Natalia can expect from each product, instilling the confidence needed to complete her purchase.

Social Proof

Display user satisfaction reviews to build product credibility and foster trust.

User flow

User flow — diagrama del recorrido del usuario en la app

Wireframes

Wireframes mid-fidelity de las pantallas de la app

Conclusion: Building Trust and Credibility for Natalia

Our research highlighted that activities such as coloring books, crosswords, and word searches stimulate the brain's right hemisphere, actively engaging various cognitive functions. We strategically integrated these activities into the experience to provide Natalia with the confidence and reassurance that these books directly support her mother's well-being.

Montaje 1 — móvil con la app Japri Books
Montaje 2 — móvil con la app Japri Books
Montaje 3 — móvil con la app Japri Books

Prototype