LUMMA
Elevating high-profile events through strategic brand storytelling
Bespoke Identity Strategic Naming Sophisticated UI
LUMMA blends soft emotional resonance with executive authority. Rooted in lūmen inspired symbolism, the brand system builds immediate credibility and elevates market perception to secure high-profile client bookings.
Product
A company dedicated to high-profile event management, specializing in weddings, anniversaries, and corporate events. More than an organizer, it seeks to be an advisor and solution provider. Its goal is to create memorable events, be perceived as a company capable of bringing dreams to life, and act as a generator of emotions.
Challenge
Create a brand identity and naming that project femininity and professionalism.
Solution
LUMMA is a word created through phonetic association with the word moon. It derives from the etymology of the Roman lume (“world”) and the Latin lūmen (“light”). Making an analogy with the moon and its phases, we can connect it to the event planning process, the emotional weight of the service, the passion for detail, and the delicacy the business offers to its clients.
Role
Brand Designer &
Visual Identity Specialist
