Maia
Scaling authentic Mexican craftsmanship into a premium brand
Strategic Branding Luxury Positioning Pre-Hispanic Symbolism
A 100% Mexican leather goods company specializing in nationwide manufacturing and retail of premium bags and wallets.
Redesigned to scale brand perception, streamline discovery, and elevate digital luxury positioning.
Product
A refined collection of handcrafted bags and wallets built with timeless quality. Each piece brings pre-hispanic architectural geometry into modern fashion, offering a balance of everyday functionality, cultural narrative, and luxury positioning.
Challenge
To create a cohesive brand identity, narrative, and naming strategy deeply rooted in Mexican heritage, positioning traditional craftsmanship as a contemporary, high-conversion luxury brand.
Solution
Geometrized Bespoke Typography: Every typographic element was geometrically structured, drawing direct inspiration from Mesoamerican pre-hispanic architectural monoliths and structural balance.
Role
Brand Designer &
Visual Identity Specialist
