¡Ponte Guapo!

Connecting international donors with local ecosystems through a unified visual language

Biophilic Branding Environmental Wayfinding Non-Profit CRO

Identidad ¡Ponte Guapo! — Conoce y conserva Baja California, con las cuatro especies endémicas y un paisaje de montañas en acuarela.

Bridging 5,200+ hectares of conservation with a unified, cross-border visual system. ¡Ponte Guapo! humanizes biodiversity through strategic branding to drive high-conversion fundraising.

Product

¡Ponte Guapo! is a strategic initiative designed to equip over 5,200 hectares across three Baja California nature reserves with a unified visual identity and key physical infrastructure including reserve wayfinding, a visitor center, a museum, and the San Quintín Waterkeepers research facility.

Challenge

Build a cohesive fundraising brand system for Mexico and the US to unify 5,200+ hectares of natural reserves, drive donor conversion, and fund critical physical infrastructure.

Solution

Designed a composite logo featuring four endemic species to instantly humanize the cause, paired with custom typography and a color palette drawn directly from native flora, fauna, and local sunsets.

Role

Brand Designer &
Visual Identity Specialist

Cita: “Ponte guapo is a Mexican expression with two possible meanings: 1) to dress up, get pretty; 2) to generously give or pay for something.”
Animación del sistema visual de ¡Ponte Guapo! / Terra Peninsular.
Montaje de páginas interiores del brandbook.
Páginas del sistema editorial de la marca.
Sistema de donaciones de la campaña.
Página interior: “Equipar las reservas” y “Concepto construcción”.
Mockup del brandbook abierto sobre fondo azul.
Balance general del proyecto — lámina 1.
Balance general del proyecto — lámina 2.
Balance general del proyecto — lámina 3.