Priordei

Where heritage meets High-Conversion UX

UX strategy/ Information architecture/ Interface design

Bringing premium oil to the digital top shelf.

Redesigning the e-commerce experience to turn Priordei's rich heritage into intuitive, high-converting customer journeys.

Product

Translating physical luxury into a high-converting e-commerce. Priordei needed a digital flagship store that reflected its heritage and premium craftsmanship.

Challenge

The existing online store struggled to engage users and suffered from zero conversions. The platform lacked visual hierarchy, transparent pricing, and a clear user flow, resulting in high drop-off rates and missed sales opportunities.

Solution

A seamless blend of brand heritage and CRO. We optimized the information architecture, simplified product presentation, and designed an intuitive checkout flow.

Projected Impact based on design benchmarks

-50%

Steps in the checkout flow

Consolidating navigation and redesigning the checkout from scratch cut purchasing friction in half.

100%

Price & volume transparency

Displaying pricing and size options directly on every product card eliminated user hesitation.

>60%

Trust-driven conversion

High-end consumers require clear brand origins and quality certifications to validate their purchase decision before checkout.

Legacy homepage audit

Identifying structural friction, poor hierarchy, and missed storytelling opportunities in the original layout

Web antigua de Priordei — parrilla de producto

Cluttered product grid

Heavy dark blocks and lack of pricing visibility created friction and hid product value.

Web antigua de Priordei — vídeo y bloque de texto

Buried brand story

Over 200 years of family heritage were lost inside dense text blocks and low-contrast elements.

Web antigua de Priordei — historia familiar

Disconnected narrative

Fragmented layout structure led to high cognitive load, pushing users away from exploration.

Elevating product discovery:
From cluttered grid to a premium showcase

Key changes

Luminous architecture

Replaced the dense, dark layout with an open, high-contrast structure that gives the product room to breathe.

Visual elegance

Introduced soft organic arches and generous spacing to immediately align the digital presence with Priordei's luxury core.

Effortless discovery

Highlighted product details and pricing with clear typography, guiding users toward seamless exploration and conversion.

The new homepage:
Blending storytelling, heritage, and conversion

Product catalog & store redesign

From an endless single-product scroll to intuitive filtering, I replaced an exhausting vertical feed with a structured 3-column grid. Introducing category filters, visible pricing, and instant CTAs allows users to scan and shop the full catalog effortlessly

Catálogo antiguo de Priordei — feed vertical de un solo producto

Before

Infinite single-product vertical feed with high scrolling fatigue and hidden pricing.

Catálogo rediseñado de Priordei — parrilla de 3 columnas

After

A clean 3-column product grid with category filters, clear sizing, and direct purchase actions.

Anomenem PRIORDEI doncs, al miracle de posar en un recipient tot l'esforç, el treball i les il·lusions d'una família, per tant, per a nosaltres, és molt més que oli d'oliva, molt més que producte i molt més que economia